-
Judea Pearl
focuses on causal statistics. See The Book of Why: The New
Science of Cause and Effect.
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Gary Klass
(picture above) has written
a textbook on the use statistics in
describing social and economic data.
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Tom Knapp has written on
the use and misuse of percentages: "the most useful statistics ever
invented".
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Othmar
Winkler has written on the use and misuse of statistics in
describing social and economic data.
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Herbert
Weisberg has written The Mismeasure of Uncertainty.
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Jerome
Cornfield deduced minimum effect size necessary for a
confounder to explain an association if spurious.
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Wayne Winston
uses Excel for Marketing Analytics.
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Conrad
Carlberg shows how Excel can be used for statistical analysis of big
data.
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Jeffrey Bennett has written
a great overview of the quantitative ideas that really are needed for
life today..
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John
Brignell
has written on innumeracy and bureaucratic science (BS).
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Dennis Haack
has written on statistical double-speak.
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David and
Phyllis Whitin
have written on teaching students how to read numbers