2014 2014 2012 2010 2008 2008 2000 1999
Wayne Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks Operations Research: Applications and Algorithms, Mathematical Programming: Applications and Algorithms, Simulation Modeling with @Risk, Practical Management Science, Data Analysis for Managers, Spreadsheet Modeling and Applications, and Financial Models Using Simulation and Optimization. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne Winston
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. $35 720 pg 2014
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
Microsoft Excel 2013: Data Analysis and Business Modeling by Wayne Winston 2014
Master business modeling and analysis techniques with Microsoft Excel 2013, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide shows you how to use the latest Excel tools to integrate data from multiple tables—and how to effectively build a relational data source inside an Excel workbook. 888 pg $35
Solve real business problems with Excel—and sharpen your edge
Mathletics is a remarkably entertaining book that shows readers how to use simple mathematics to analyze a range of statistical and probability-related questions in professional baseball, basketball, and football, and in sports gambling. How does professional baseball evaluate hitters? Is a singles hitter like Wade Boggs more valuable than a power hitter like David Ortiz? Should NFL teams pass or run more often on first downs? Could professional basketball have used statistics to expose the crooked referee Tim Donaghy? Does money buy performance in professional sports? $40 392 pg. 2012
In Mathletics, Wayne Winston describes the mathematical methods that top coaches and managers use to evaluate players and improve team performance, and gives math enthusiasts the practical tools they need to enhance their understanding and enjoyment of their favorite sports--and maybe even gain the outside edge to winning bets. Mathletics blends fun math problems with sports stories of actual games, teams, and players, along with personal anecdotes from Winston's work as a sports consultant. Winston uses easy-to-read tables and illustrations to illuminate the techniques and ideas he presents, and all the necessary math concepts--such as arithmetic, basic statistics and probability, and Monte Carlo simulations--are fully explained in the examples.
After reading Mathletics, you will understand why baseball teams should almost never bunt, why football overtime systems are unfair, why points, rebounds, and assists aren't enough to determine who's the NBA's best player--and much, much more. In a new epilogue, Winston discusses the stats and numerical analysis behind some recent sporting events, such as how the Dallas Mavericks used analytics to become the 2011 NBA champions.
Data Analysis and Decision Making by Albright, Winston and Zappe
DATA ANALYSIS AND DECISION MAKING is a teach-by-example approach, learner-friendly writing style, and complete Excel integration focusing on data analysis, modeling, and spreadsheet use in statistics and management science. The Premium Online Content Website (accessed by a unique code with every new book) includes links to the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); and SolverTable, allowing users to do sensitivity analysis. All of the add-ins are revised for Excel 2007 and notes about Excel 2010 are added where applicable. $219 1,080 pg.
2010 4th edition. "
" $54 459 pg 3rd ed. 2008.
Financial Models Using Simulation and Optimization II by Wayne Winston
"" $40 382 pg. 2008
Simulation Modeling Using @RISK: Updated for Version 4 by Wayne Winston
With its understandable explanations of Monte Carlo and step-by-step instructions for Microsoft Excel, Lotus, and @Risk software, this text/software package offers both the instruction and the practice students need to begin solving complex business problems. It is designed for use as the primary learning tool in a short business simulation course (for advanced undergraduate and MBA students), or as a supplement to courses in investments, corporate finance, management science, marketing strategy, operations management, and actuarial science. $107 226 pg 1st edition, 2000.
Table of Contents:
"" $38 244 pg 1999
"Helping tech-savvy marketers and data analysts solve real-world business problems with Excel." "shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results." $35 720 pg 1999
ARTICLES by Wayne Winston:
Watson, J. M. (1994). Instruments to assess statistical concepts in the school curriculum. In National Organizing Committee (Ed.), Proceedings of the Fourth International Conference on Teaching Statistics. Volume 1 (pp. 73-80). Rabat, Morocco: National Institute of Statistics and Applied Economics.
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