These authors have written books that are a major influence on statistical literacy.

• Judea Pearl focuses on causal statistics. See The Book of Why: The New Science of Cause and Effect.
• Gary Klass (picture above) has written a textbook on the use statistics in describing social and economic data.
• Tom Knapp has written on the use and misuse of percentages: “the most useful statistics ever invented”.
• Othmar Winkler has written on the use and misuse of statistics in describing social and economic data.
• Herbert Weisberg has written The Mismeasure of Uncertainty.
• Jerome Cornfield deduced minimum effect size necessary for a confounder to explain an association if spurious.
• Wayne Winston uses Excel for Marketing Analytics.
• Conrad Carlberg shows how Excel can be used for statistical analysis of big data.
• Jeffrey Bennett has written a great overview of the quantitative ideas that really are needed for life today.
• John Brignell has written on innumeracy and bureaucratic science (BS).
• Dennis Haack has written on statistical double-speak.
• David and Phyllis Whitin have written on teaching students how to read numbers.